HOUSTON (SPORTSRADIO 610) – Lone Star Sports and Entertainment and ESPN Events announced on Monday a new title sponsor for the Texas Bowl, a yearly bowl that pits the Big 12 & SEC every year at NRG Stadium.

Academy Sports + Outdoors will be the new title sponsor for the game to be played Wednesday, Dec. 27 at 8 p.m. CT and they will remain the sponsor through 2019.

“We are proud and excited to welcome Academy Sports + Outdoors as the title partner of the Texas Bowl,” said Jamey Rootes, President of the Houston Texans and Lone Star Sports and Entertainment. “Our friends at Academy share our passion to do great things for Houston and our entire community will benefit greatly from this association. The Texas Bowl has become the fourth best attended bowl game in America because of the large and loyal football fan base across the region that passionately follow the Big 12 and the SEC. Having our hometown sporting goods retailer as our teammate will help the Texas Bowl achieve an even higher level of success and deliver even greater impact year round for the Houston area.”

The Texas Bowl is one of the best-attended bowls in recent history ranking 4th since 2014.

“Academy Sports + Outdoors has been a Texas tradition for nearly 80 years, and becoming the title sponsor of the Texas Bowl was a natural fit,” said J.K. Symancyk, President & CEO of Academy Sports + Outdoors. “As Houston’s hometown sporting goods retailer, we’re proud to partner on a major event that brings football fans together and showcases our great city.”



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