NEW YORK, NY - JUNE 23: NFL player J.J. Watt attends the Launch of J.J. Watt's New Signature Sneaker, The Reebok JJ I at ArtBeam on June 23, 2016 in New York City. (Photo by Bryan Bedder/Getty Images for Reebok)
So far Houston Texans defensive lineman J.J. Watt’s into the world of shoes have been a success. The first run of Watt’s Reebok shoes sold out shortly after debuting last summer. Since its debut, Watt and Reebok have added the black JJ I Insomnia Edition which Watt was wearing on the sideline during the Texans runs towards the playoffs.
On Monday night Watt & Reebok has released the JJ I City Edition, a shoe for Houston.
The red, blue and white shoes retail for the traditional $99 on the Reebok website. But don’t go getting one for every week. You can only buy three at a time.