With business moving more wholly to using online stores, social media and other technology products to interact with consumers, it is useful for a company to understand how their consumers are engaging with them. Web analytics help you understand who is looking at your website and what they are looking at specifically, so you can help plan your product offerings and provide better customer service. Kate Guardado talks about her career in technology.

(Photo Courtesy of Kate Guardado)

(Photo Courtesy of Kate Guardado)

What does your current job entail? 

“As a web analytics specialist at TopSpot Internet Marketing I compile and install custom tracking code onto client websites that helps us gather valuable information from users visiting their websites. The data includes website visits, demographics, and ecommerce data helps us better understand a client’s target audience.”

What is your favorite part of your daily duties?

“My favorite part of what I do here at work is being presented with a challenging site to track. Working hard to compile the custom code is really satisfying when it finally functions properly in the end.”

Do you feel your education prepared you for your current role? 

“With a bachelor’s degree in web design and interactive media, I’d say I was pretty prepared for this job. However, I can’t compare the amount of knowledge I receive on a day-to-day basis here at work with what I learned in school.”

Have you participated in any form of continuing education? 

“I consider my job here at TopSpot as the best form of continuing education. With the continuous improvement on the technology we use, I learn so much from just working here.”

Do you have any advice for people wanting to pursue a similar career?

“It’s very important to understand a variety of coding and programming languages. Although our code consists of mainly JavaScript, jQuery, and HTML, we never know what client will come to us with a site that was built with a language we might not have heard of before. If you know at least the basics of a variety of different coding languages, it’s a lot easier to work with those websites.”

Gillian Kruse is a freelance writer living in Houston. She graduated from Rice University with a great love for all performing and visual arts. She enjoys writing about arts and cultural events, especially little-known ones, to help Houstonians learn about what’s going on in their city. Her work can be found at Examiner.com.


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