Understanding the technological side of a business can help someone find a career working in the online sector to help sell a product or service. More people use search engines to find a business to patronize than the Yellow Pages, and many companies use professionals with the technical skills and understanding of online commerce to ensure they stay ahead of their competition. Tyler Morris talks about his career in online marketing.
What does your current job entail?
“Currently, I am an SEO specialist at TopSpot Internet Marketing. My day-to-day involves helping our clients have the best chance of showing up in relevant searches on Google, Bing, Yahoo and other search engines. I strategize with our clients and other SEOs on ways to increase relevant traffic and then work with our developers to help convert that traffic into online leads. It involves a lot of technical work, creativity and people skills.”
Do you feel your education prepared you for your current role?
“I do. My current position has required me to learn a ton about internet marketing that wasn’t specifically laid out in my marketing program at Belmont. Yet, the program helped me to look at the full picture. My job title infers all I should care about is increased traffic. But it’s not just about increased traffic. It’s about increasing leads and bringing in new business. We commonly advise on additional marketing plans such as email marketing campaigns or media campaigns. In the words of one of our clients, Wayne Gono of Regal Plastics, ‘We build [our clients’] dreams.’ To do this, it helps to take a holistic marketing approach.”
Do you have any advice for people wanting to pursue a similar career?
“Start reading now. There are thousands of great articles and resources regarding SEO, Web Development and Marketing. Start learning today. As great as my degree programs were, much of my learning was done outside of the classroom in internships, jobs and freelance work. Find industry events and seminars in the area. Meet people. Network. But most importantly, read and learn everything you can. Never stop learning.”
Gillian Kruse is a freelance writer living in Houston. She graduated from Rice University with a great love for all performing and visual arts. She enjoys writing about arts and cultural events, especially little-known ones, to help Houstonians learn about what’s going on in their city. Her work can be found at Examiner.com.