The Houston Texans updated more than their coaching staff in the off-season. Jamey Rootes, President of the Houston Texans says, “Every year we use our extensive research to identify opportunities to make our world-class gameday experience even more enjoyable for our fans.”

That research has led to over 50 separate gameday innovations implemented by the Texans and food, beverage, and merchandise partner Aramark Sports and Entertainment, according to Rootes. New offerings fans can look forward to include menus, merchandise, and expanded celebrity chef items.

The Texans and Aramark have made local fare a priority by making local celebrity chefs Grady Spears and James Beard Award recipient Chris Shepherd accessible to all fans. Both chefs have been available in premium areas, but now Grady’s Carvery and Hay Merchant will be found on the main concourses.

Other Houston-area favorites joining the roster at NRG Stadium are Goode Company, Berryhill Baja Cantina, Menchies Frozen Yogurt, and Genghis Grill. Bernie’s Burger Bus returns to section 115.

The Club Level has new additions as well. Chris Shepherd’s second concept Underbelly introduces the Texans Two Step, a jalapeño cheddar dog topped with Korean braised beef with bacon jalapeño jelly, served with tater tot casserole. (This combo is as amazing as it sounds, and because it is so filling, prevented me from demolishing all the items on the new menu.)

Two other newbies on the Club Level are Green Fork Express, made to order salad concept and Texan Taqueria, street taco inspired action station.

Joining the Go Texans Store and Go Texans Store Endzone is Battle Red Ladies Boutique. The lounge features stylish women’s apparel and accessories, exclusive to NRG Stadium including: Alyssa Milano’s Touched line, Victoria’s Secret “Pink” replica jerseys, and Alex and Ani + Energy jewelry.

Limited Edition J.J. Watt platinum jerseys and TORO themed items for kids are now available as well. The final addition will not appear until after the season opener. On September 9, the Texans will launch Player Inspired: Kareem Jackson Fly Guy. Jackson is the first of the players to design items for the product line. His introductory collection includes shirts and caps. Rumor has it, D.J. Swearinger is already working on sketches for his contribution.

For more information about NRG Stadium and the Texans Gameday Experience visit

    New to NRG Stadium in 2014

— 1876 Bar (section 114)
— Menchies Frozen Yogurt (sections 10, 11, 122, 131, 323, 351, 504, 513, 520, 530, 539, 546)
— Genghis Grill (sections 133, 511)
— Berryhill Baja Grill (section 135)
— Daystar Gourmet coffee (section 124)
— Hay Merchant (Chris Shepherd) (section 101)
— Terrace Rita stand (section 106)
— Unlimited refill souvenir cups, by game or tumbler for the season sold in Go Texan Store  ($25)
— Goode Company in the Club (sections 308, 336)
— Mimosa Bars in the Club
— Texans Taqueria in the Club (sections 308, 336)
— Green Fork in the Club (sections 309, 338)
— 100% Texas- local beer stands (sections 310, 338)
— In seat cocktail servers in The Directors/Chairman’s Clubs
— Chris Shepherd items on Suite menu
— Phone charging stations (7 in 100 and 500 levels paid, 4 in Clubs free)
— NRG EZGO charging station for cars
— No turnstiles at gates
— Gameday Central (formerly Reliant Energy Deck)
— Deep Steel Thunder (formerly Bullpen Pep Band)
— BULLevard sponsored walk (Mustang Cat)
— New inflatables in Kids Zone
— Memory lane photo op in BULLevard
— Additional food trucks in BULLevard
— Mike Quinn QB Challenge in BULLevard
— Bull Tunnel entrance for Go Texan Store
— Battle Red Ladies Boutique (section 119)
— Customer jerseys in End Zone store (section 114)

Follow Leslie on Twitter @LK_Comm!


Comments (2)

Leave a Reply

Please log in using one of these methods to post your comment:

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s