Marketing and digital advertising are a must-have in the current economy, especially with many new ventures opening up online every day. Houstonian Matt Anderson discusses how his degree in economics has helped him to work in marketing for online retailers.

(Photo courtesy of Matt Anderson)

(Photo courtesy of Matt Anderson)

What degree program did you study?

“I attended the University of Pennsylvania and received a double major in both international relations and economics. I also studied art including color theory, painting and design. I knew early on in my college experience that I wanted to combine my understanding of business and strategy with good design. I fundamentally believe that good design is good for business.”

What does your current job entail?

“I am the Chief Digital Officer for hibu which is a leading provider of digital marketing services for small and medium businesses globally. Specifically, we build websites, search campaigns and display ad campaigns for businesses. I am responsible for our digital product development and roadmap as well as ensuring that we provide great end-to-end experiences for customers. I work closely with our sales teams across the globe to help us achieve our sales targets, get feedback on our products and also to communicate directly with customers.”

Do you feel your education prepared you for your current role?

“I think my formal education and my work experiences both helped prepare me for my current role as Chief Digital Officer at hibu. My economics degree helped me identify the importance of providing value to customers with differentiated products and services. I also learned the importance of understanding market dynamics and finding opportunities where the customer is underserved. Additionally, as an international relations major, I came to realize the importance of global markets – here at hibu we serve countries such as Chile, Argentina, Spain, Peru and the U.K. in addition to the U.S. and we have operations in the Philippines, India, Colombia and many other places.”

Do you have any advice for people wanting to pursue a similar career?

“I advise people to pick a career that will challenge them and offer them opportunities to make an impact and take risks.”

Gillian Kruse is a freelance writer living in Houston. She graduated from Rice University with a great love for all performing and visual arts. She enjoys writing about arts and cultural events, especially little-known ones, to help Houstonians learn about what’s going on in their city. Her work can be found at

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