Having a degree in business and marketing can be an essential component in a professional’s tool belt in today’s economy. Understanding how business works and how organizations interact can give someone a leg up over other job seekers and help them land their dream job, especially in Houston where many markets are expanding. Gilberto Velasquez of Gilberto Velasquez and Associates discusses how his education in business, history and international marketing has landed him in a great position.

Gilberto Velasquez (photo courtesy of Gilberto Velasquez)

Gilberto Velasquez (photo courtesy of Gilberto Velasquez)

What degree program did you study?

“I studied pre-law at Texas A&M University but wanted a balance between business and liberal arts, thus ending up with a degree in European history and international marketing. I am currently a content marketing manager in the business-to-business category for an international firm. I am aiding in the content marketing as the company is changing its branding, marketing and advert strategies across all of its business units.”

Do you feel your education prepared you for your current role?

“I would certainly say it did. Having the necessary business and liberal arts background allows me to have a global focus, and my career path has exhibited that with having to brand, market and advertise to a variety of international and cultural audiences on both hemispheres. Not only did my education prepare me, it was my passion for marketing as both a science and an art.”

Have you participated in any form of continuing education since beginning this position?

“Always. I have been actively involved with the Center for Retailing Studies at Texas A&M University, been academically published in the international Journal of Interactive Marketing and am taking various petroleum engineering extension courses via the University of Texas’ Petroleum Extension Service. I will also be studying Chinese–Mandarin–at Rice in the Spring of 2014.”

Do you have any advice for people who would be interested in pursuing a similar career?

“Be passionate about what you love, and if you are in a field you cannot be passionate about, then make the change to one you can be. Always continue learning and do not forget to expand your knowledge base. Remain cultured so that you can understand and interpret cultural shifts on an international as well as local scale.”

Gillian Kruse is a freelance writer living in Houston. She graduated from Rice University with a great love for all performing and visual arts. She enjoys writing about arts and cultural events, especially little-known ones, to help Houstonians learn about what’s going on in their city. Her work can be found at Examiner.com.