With its focus on human interactions and how people think, a degree in psychology and social sciences can be a gateway into a number of careers. The number of students graduating with psychology degrees has increased by 50 percent since the 1990s, and part of that increase is because students can see how it applies to many business situations.

(Photo Courtesy of Courtney Clark)

(Photo Courtesy of Courtney Clark)

Courtney Clark, Analytics Implementation Specialist at TopSpot Internet Marketing, talks about how her degree has helped her as a marketer and lets her build better relationships with her clients.

What degree program did you study?

“My major was in psychology at Texas State University. When I took the Introduction to Psychology class my freshman year of college, I was hooked! I declared my minor just before my senior year, communication studies, which was another subject I loved as I was on the speech and debate team in high school.”

Do you feel your education prepared you for your current role?

“Psychology is very important to the marketing world. TopSpot analyzes human behavior on websites and will continually update the language and design to assist the user experience and encourage more business. I do see how psychology will help me in everything I do… I think that psychology and communication – and even college as a whole – has given me confidence especially when it comes to corresponding with clients and even to my colleagues. I spend a good amount of time talking to people over the phone as well as through email, where it is very important to be professional as well as accommodating. I think psychology has helped me to act as a chameleon and specifically anticipate a client’s needs.”

Do you have advice for people wanting to pursue a similar career?

“Be confident in what you CAN do and not what you CAN’T. I think most employers in the tech field are looking for someone who is willing to learn something new. If your college does not offer related classes, there are endless amounts of tutorials online that you can use to teach yourself. Never stop learning!”

Gillian Kruse is a freelance writer living in Houston. She graduated from Rice University with a great love for all performing and visual arts. She enjoys writing about arts and cultural events, especially little-known ones, to help Houstonians learn about what’s going on in their city. Her work can be found at Examiner.com.

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