Why would ScyFy make and air a Sharknado 2, which premiered last night? Because people would watch it.
The first one peaked at 2.3 million viewers on third airing. RT @alexweprin: 3.9 million viewers for Sharknado 2, per Syfy
— Richard Deitsch (@richarddeitsch) July 31, 2014
For reference, the U.S. Men’s National Team’s pre-World Cup friendly with Mexico in March drew the same 3.9 million viewers, which made it at the time ESPN’s most watched soccer match of the year.
It’s also a 169 percent bump for the sequel over the original, which was only ever billed as awesomely bad TV at its finest (worst?). It also made for one billion Twitter impressions and created the most social media interaction for a program in TV history, breaking the record set by the original.
At one point, Sharknado 2 held all top 10 trending topics in the United States. There were more mentions of Sharknado on Twitter than #MileyCyrus on the day of MTV’s 2013 VMAs, #kimye on Kim and Kanye’s wedding day and #transformers4, #thelegomovie, #godzillamovie and #22jumpstreet on each movie’s worldwide premiere day
Not bad for 90 minutes of low-budget fluff featuring a one-handed Tara Reid, Mark McGrath 15 years past the prime he never had and that one Mets fan.
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