A great company could still have trouble staying in business if no one knew about its wonderful products and services, and that’s where public relations professionals can come in and help the public learn about new and exciting opportunities from local businesses. Leslie Friedman of The Houstonian Hotel, Club & Spa talks about how her business background has helped her become a top-notch public relations director.
What degree program did you study?
“I received a Bachelor’s degree in Business and Marketing.”
What does your current job entail?
“I develop, plan and implement media and public relations strategies to bring local, regional, national and even international exposure to all areas of the campus, including lodging, health and fitness, food and wine and rejuvenation at the spa. I write pitches and releases, respond to inquiries and serve as spokesperson. I work with all reporters and media, advise managers on issues and manage and create community relations initiatives. I review and edit the weekly e-newsletter for club members, as well as all collateral for the campus. I oversee donation requests and manage a $250,000 PR budget.”
Do you feel your education prepared you for your current position?
“I do feel my education prepared me for my current role, as I learned the importance of strategic marketing and promotion.”
Do you have any advice for those who are interested in a similar career?
“I would advise those interested in a career in public relations to be organized, be a good writer, develop strong working relationships with media and respond promptly to their requests and be creative in pitching stories. Stay informed, whether through the newspaper, television or web news. It is critical to know what’s going on around you, and the world, in order to effectively pitch stories. Follow through and be persistent!”
Gillian Kruse is a freelance writer living in Houston. She graduated from Rice University with a great love for all performing and visual arts. She enjoys writing about arts and cultural events, especially little-known ones, to help Houstonians learn about what’s going on in their city. Her work can be found at Examiner.com.