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Forbes: ‘Duck Dynasty’ Merchandise Rakes In $400M In Sales For Retailers

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WEST MONROE, La. (CBS Houston) — “Duck Dynasty” merchandise is raking in hundreds of millions of dollars for retailers, making them “happy, happy, happy.”

Industry sources tell Forbes that product tie-ins of the popular A&E reality show will bring in $400 million in revenues by the end of 2013, with sales from Walmart counting for half of that.

“Growth has been phenomenal,” Kate Winn, A&E’s senior vice president of consumer products, told Forbes. “We’ve seen 50 percent growth in revenues quarter by quarter.”

Walmart will be covered in camo as 2,800 stores nationwide will receive “Duck Dynasty” merchandise in time for the holiday shopping season.

Charlie Anderson, CEO of retail marketing agency Shoptology, says the reason the Robertsons are so popular and their merchandise sells is because they connect with the common person.

“The cast members pray at the end of the show,” Anderson told Forbes. “That’s very middle America and resonates with Walmart customers. It’s the rural consumer. It’s the American dream: they made themselves into millionaires. Yet people working for $8 an hour can still relate to them.”

While Americans shop for “Duck Dynasty” products, the reality show sensations will be among the celebrities appearing at the annual Macy’s Thanksgiving Day Parade in New York City. They’ll join Ariana Grande, Jimmy Fallon and the Roots, Florida Georgia Line, Cirque du Soliel and several other acts on the famous parade floats.

Duck Commander, the Robertsons’ family business, is operated out of West Monroe, La.

(TM and © Copyright 2013 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2013 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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