Business Degree Equals Success In Advertising For A Houston SVP
While many people immediately think of New York City when it comes to big business and advertising companies; Houston is home to more than its fair share. Mike Albrecht, Senior Vice President and New Business Officer at Love Advertising, discusses his position at the Houston-based firm and how his education has helped him succeed in an industry that constantly changes and continues to grow.
What degree program did you study?
“I studied marketing at Texas A&M University.”
What does your current position entail?
“It involves new business development and management of client services at a large regional advertising agency.”
Do you feel your education prepared you for your current role?
“I certainly do. I was blessed to have professors at Texas A&M with real-world experience that provided me a true understanding of the advertising world, which ultimately helped me focus on a career in advertising. The college experience, prepared me to realize the potential of relationships, which I use every day in business networking.”
Have you participated in any form of continuing education since starting your career in advertising?
“Professional development is always important. Over the years, I have participated in industry seminars that focus on specific advertising subjects.”
Do you have any advice for people who would be interested in pursuing a similar career?
“I actually wrote an article on the key things to do to land a job in advertising. Two of those key points are having a strong resume and applying what leverage you can find.”
“Your resume makes your first impression without you being in the room.” Albrecht suggests you ask yourself this question: does your resume tell the story of YOU?” If it doesn’t, then rewrite it,” said Albrecht.
The other key point to focus on is to leverage your contacts. Building a network is key to getting your foot in the door, when applying for a job. “Talk to your parents, your friends’ parents, your professors, old bosses, rich uncles and other extended family. No one, and I mean no one, gets to the top of the interview list faster than a person that comes recommended from a friend of the agency,” Albrecht said.
“My experience has shown that very few people will turn you down if they can, in fact, help make an introduction.”
Gillian Kruse is a freelance writer living in Houston. She graduated from Rice University with a great love for all performing and visual arts. She enjoys writing about arts and cultural events, especially little-known ones, to help Houstonians learn about what’s going on in their city. Her work can be found at Examiner.com.