HOUSTON (CBS Houston) The annual tradition of the Thanksgiving Day Parade in Houston may be history.
On Wednesday, the Houston Festival Foundation announced that it has ended its production of the parade due to the rising cost.
Houston Mayor Annise Parker is hoping that the parade can be saved:”I am disappointed HFF is having financial difficulties and is walking away from producing the annual holiday parade and has sold all of the event’s assets,” said Mayor Annise Parker in a written statement. “The parade is a tradition that has been enjoyed by thousands who come downtown to experience it in person and by a large television audience that reaches far beyond Houston. I am certain today’s news has many asking, ‘What happens now?’ I personally want to see it continue. Discussions are already underway by various parties to see whether the parade can be saved.”
Reports indicate that the Thanksgiving parade in Houston attracts more than 400,000 people who line the streets of Downtown Houston to see Thanksgiving-themed floats, festivities, bands, and other attractions.
The first Holiday Parade was in 1949; the HFF began producing it in 1997.
The HFF said their primary focus will continue to be the Houston International Festival as well as such endeavors as education and outreach programs.