HOUSTON (CBS Houston) One Houston minister has taken offense to a recent product line introduced by an iconic and signature lingerie retailer and wrote a letter to share of his disapproval.
Rev. Evan Dolive of Bethany Christian Church did not write the letter as a pastor of a church but as a father sharing his disapproval of a recent product line introduced by Victoria’s Secret.
Rev. Dolive, the father of a three-year-old girl, noted that the company was launching a line of underwear and bras aimed at middle school children called “Bright Young Things”. He found the line inappropriate and not fitting for young girls. The lingerie campaign also features underwear that reads: “Wild, feeling lucky and call me.”
The minister felt that the Victoria’s Secret PINK advertising campaign was going after young girls and he felt “sick” by the retailer’s latest endeavor.
In the letter he writes: “Recently I read an article that Victoria’s Secret is launching a line of underwear and bras aimed at middle school aged children. The line will be called “Bright Young Things” and will feature ” lace black cheeksters with the word “Wild” emblazoned on them, green and white polka-dot hipsters screen printed with “Feeling Lucky?” and a lace trim thong with the words, “Call me” on the front. As a dad, this makes me sick.”
At one point in time, there were there were 1.2 million views of the letter. Rev. Dolive wrote a response to the initial letter stating how honored he was to have had many read his words of disgust over the product line: “Words can not express how honored I am to have my letter to Victoria’s Secret read, shared and viewed so many times over the last few days,” he responded.
Victoria’s Secret issued a statement: “In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. ‘Bright Young Things’ was a slogan used in conjunction with the college spring break tradition.”
Dolive found the recent product line of Victoria’s Secret inappropriate and based upon the millions of views his letter received, his message has been heard.