Houston Hospital ‘Live Tweets’ Cesarean Section

By: CICELY MITCHELL

HOUSTON (CBS Houston) The marriage between social media and medicine has an added dimension, thanks to the doctors of Memorial Hermann Hospital in Houston. On Wednesday, the medical team took to Twitter in its most recent live broadcast, sharing a cesarean section delivery.

The team began tweeting live at about 7 a.m. after promoting the online procedure for days. They even developed a Twitter “hashtag” of “#MHbaby” to gain followers and promote discussion about the procedure on Twitter.

During Wednesday’s procedure, the hospital gained hundreds of followers; it’s not clear how many people watched the surgery.

Memorial Hermann Hospital is no stranger to using Twitter as a vehicle to broadcast their medical procedures. The hospital live tweeted a brain surgery last year and said that they gained 7,000 followers and more than 230,000 people viewed that procedure.

In addition to live tweeting Wednesday’s baby delivery, the hospital provided videos of the mother and father of the baby that was delivered by Cesarean and posted the videos on YouTube.

Click here to watch video of the mother being wheeled out of the delivery room. Click here to watch video of  the baby leaving an operating room with the father.

Wednesday’s tweets consisted of procedure techniques as well as explanations of their procedures. The hospital staff also answered questions from other Twitter users.

Visit the Twitter page of Memorial Hermann by clicking here.

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