PLANO, Texas (CBS Houston) – Pizza Hut is breaking into a new arena after 54 years in the food industry – politics.
A new promotion offered by the Plano, Texas, based company will potentially grant one person a lifetime supply of free pizza. All the lucky future winner needs to do is ask Democratic President Barack Obama and Republican presidential candidate Mitt Romney if they prefer to have pepperoni or sausage on their pizza.
“The next debate is town hall style, which means real people asking real questions,” an actor, who adopts the persona of a blowhard news anchor, said in a commercial posted on the company’s website. “With that said, if someone asks a question about pizza during the next debate on Oct. 16, Pizza Hut will supply them with free pizza for life.”
Specifically, the person must ask the candidates “Sausage or pepperoni?” or “Pepperoni or sausage?” during the live broadcast of the debate. If someone does, that person will reportedly be awarded the free pizza.
The contest is part of Pizza Hut’s “Pizza Party” promotion.
“As the 2012 election inches closer, it is obvious America is searching for a clear-cut favorite,” the mission statement of “Pizza Party” reads. “Voters need a no-frills, political party they can count on, featuring a candidate promising to make it great.”
A clear endeavor to involve the brand in the political process as fervor increases leading up to the Nov. 6 election, the gimmick is meant to represent a faux political party whose philosophies center around tenets such as “fighting for the last slice” and “bring[ing] greatness to everything they do, especially when great friends are around.”
The promotion is a stark contrast from the onslaught of heated, emotional political discourse – often laced with passionate invective – saturating news coverage and social media feeds.
“The term ‘party’ is defined as ‘a social gathering of invited guests, typically involving eating, drinking and entertainment,’” a press release on the promotion stated. “Pizza Hut couldn’t agree more. So while other parties this time of year are talking about policies and deficits, Pizza Hut today, the first day of National Pizza Month, formally announced the banding together of ‘The Pizza Party,’ the only party that promises to be all about ‘fun.’”
“We recognize that The Pizza Party has been celebrated inside households around the country for years, so we felt an obligation as the pizza company that promises to make it great to make it official,” Kurt Kane, Pizza Hut’s chief marketing officer, added in the release.
The jocular party even has a candidate – the Pizza Hut “Big Dinner Box.”
“The Big Dinner Box represents the greatest tasting economic stimulus package in American history,” Kane was quoted as explaining in the release. “This candidate truly has it all. Two pan pizzas, breadsticks [sic] and a choice of one of three incredible sides for only $19.99.”
He added, “No other candidate can offer that kind of value.”