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HOUSTON – The 2012 Meineke Car Care Bowl of Texas will be played on Friday, Dec. 28, at 8 p.m. CST, Lone Star Sports & Entertainment announced today. The game will be televised nationally on ESPN.
The Meineke Car Care Bowl of Texas pits teams from the Big 12 and Big Ten Conferences and holds the fifth non-Bowl Championship Series selection in each conference. This year will be the third year matching the two conferences.
Texas A&M and Northwestern faced off in last year’s Meineke Car Care Bowl of Texas. In front of a crowd of 68,395, Texas A&M came away with a 33-22 win in their last game as members of the Big 12.
The Meineke Car Care Bowl of Texas has been a tremendous success over its first six years, both on and off the field. The average attendance is 63,205. The bowl has donated nearly $500,000 to DePelchin Children’s Center, the oldest charitable organization in Houston, and has generated more than $10.2 million in promotional support and publicity for the center.
Last month, bowl executives also announced the results of an economic impact analysis conducted on the 2011 Meineke Car Care Bowl of Texas. In partnership with the Greater Houston Convention and Visitors Bureau, the bowl worked with Strategic Marketing Services (SMS) to conduct 462 surveys at the game and at the Galleria, representing 1,874 people. Using the results of those surveys, SMS extrapolated that the total direct spending in the City of Houston was $17.5 million, and the total economic impact to the city was $29.3 million.
ESPN Regional Television/Event Ownership
The nation’s largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,200 sporting events. Content includes action from NCAA football, basketball and Olympic sports, NHRA and professional and amateur golf, accounting for more than 3,400 live and/or original hours of programming. ERT’s owned and operated events reach over a million fans a year and provides more than 200 additional hours of programming.
In addition to event ownership, ERT is the production headquarters for ESPNU; syndication rights-holder and producer of national, regional and local shows for college conferences (SEC, BIG EAST, Big 12, Mid-American, WAC) and manages the Big 12 Corporate Partner Program.
ESPN Regional Television markets and/or owns several sporting events:
BBVA Compass Bowl (Birmingham, Ala.); Beef ‘O’ Brady’s Bowl St. Petersburg; Bell Helicopter Armed Forces Bowl (Dallas-Fort Worth); MAACO Bowl Las Vegas; Gildan New Mexico Bowl (Albuquerque); MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); Meineke Car Care Bowl of Texas (Houston); Sheraton Hawai’i Bowl (Honolulu) and The Home Depot ESPNU College Football Awards
Anaheim Classic (Anaheim, Calif.); Charleston Classic presented by Foster Grant (S.C.); Diamond Head Classic (Honolulu); Jimmy V Classic (Madison Square Garden); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); Puerto Rico Tip-Off (San Juan); Sears BracketBusters and State Farm Champions Classic (Georgia Dome, Atlanta)
About the Meineke Car Care Bowl of Texas
The Meineke Car Care Bowl of Texas has been a tremendous success both on and off the field over its first five years. The bowl has generated an average of $29 million per year for the Houston economy and has over 25,000 season ticket holders. The game has averaged more than 63,000 fans in its six-year history, including a crowd of 68,395 for last year’s game between Texas A&M and Northwestern. The Meineke Car Care Bowl of Texas has donated nearly $500,000 to date and more than $10 million in promotional support and publicity to DePelchin Children’s Center, the bowl’s official charitable beneficiary.
About Lone Star Sports & Entertainment
Lone Star Sports & Entertainment (LSSE) is an independent event management company which is closely affiliated with the NFL’s Houston Texans. Since being founded in 2003, LSSE has established itself as the leading sports event promoter in Houston. In addition to the Meineke Car Care Bowl of Texas, LSSE has emerged as a premier promoter for international soccer matches, including the 2010 MLS All-Star Game featuring Manchester United, the 2006 FC Barcelona U.S. tour, 2003 and 2008 matches between the United States and Mexico, and the 2005, 2007, 2009 and 2011 CONCACAF Gold Cups. LSSE has also reinvigorated the “Battle of the Piney Woods” rivalry between Stephen F. Austin and Sam Houston State and has promoted a pair of major concerts featuring country superstars George Strait and Kenny Chesney.