College sports eehthwr we like it or not is a business . And it is important for UW to do to this Every little bit helps the atletic dept. stay competitive not only in getting more sponsors being able to give coaches competitive salaries, but also in recruiting WYO has to be competitive with its buildings or renovations of buildings to continue to get the kind of student-athletes we all want to see and we need to have the coaches to do go get them and the budget for them to go the students. Believe me it matters! Laramie is not the easiest place to recruit to!!! GOTTA LOOK BIG PICTURE!!!