The Houston Livestock Show and Rodeo™ announced Monday that they hold the “Paint the Rodeo Pink” Day in effort to raise breast cancer awareness this Wednesday. Rodeo officials are encouraging patrons, exhibitors and contestants to wear pink as a show of support.
Ford, who is a Houston Livestock Show and Rodeo Heritage Partner, will be holding contests at the outdoor Ford exhibit with their Warriors in Pink bandanas.
The first “Paint the Rodeo Pink” Day was held in 2006, when singer Sheryl Crow was forced to cancel her RodeoHouston performance due to breast cancer surgery. Breast cancer survivor Melissa Etheridge took Crow’s place in the Show’s line-up.
The Houston Livestock Show and Rodeo is a Section 501(c)(3) charity that benefits youth, supports education, and facilitates better agricultural practices through exhibitions and presentation. Since its beginning in 1932, the Show has committed more than $265 million to the youth of Texas. The 2011 Show runs through March 20. For tickets and more information, visit www.rodeohouston.com.